This Sony was sold to me directly from Sony in exchange for a 5 year old 60" Sony that had an 'optic block' problem that would require an expensive fix. Sony had been repairing this problem for free but I had no way to know that until mine went bad and then talking to Sony they had switched to an exchange program where the customer would pay about slightly less than half the retail price. If you have a slightly older Sony that is putting either a blue color on the screen or a green one you might start directly with the Sony Style website and contact their support help to see what they may offer you. On one hand I was very sad to see my 5 year Sony develop a problem but on the other hand I have to give Sony credit for standing up to the known problem.

The largest TV offered in the exchange program was this 55" model or I certainly would have gone for the 60" because I prefer that size. That said this model has a better and more vibrant picture than my older Sony which... Read more

Had been looking for a new tv for a little while to upgrade from my 6 year old Mitsubishi Rear Projection 48" HDTV. Was trying to decide between Sony, Samsung, Panasonic, LG, and Vizio, and also LCD or Plasma. Did extensive research and decided LCD was the way to go for us. We had decided on a last years model Sony 52", but then it was sold before we got ready to get it. Thank goodness it did! Went back to Costco and found this beautiful new 2010 model Sony 55' LCD KDL-55EX501(costco's model is 501, whereas other stores carry the 500-same tv, even lists it in the instruction manual that way). This tv is so sharp and beautiful! The colors are rich and vibrant, and that was out of the box without adjusting any settings yet!Fine tuning made it even better. Has the Bravia engine 2 and that really makes it look sharp. 120hz processing, and i really dont even see anything wrong with motion scenes. Black sure looks black to me on this set, which is an issue with lcd tv's. Most stores don't... Read more

As a mid-level LCD TV, the KDL55EX500 is simply a stunning bargain for what you get. And despite the fact that it doesn't use LED technology, it's still has excellent picture quality.

This is a standard LCD TV. Despite this, it has picture quality that rivals many of its LED competitors. I've found that after visiting several stores that many LED-based sets have restricted viewing angles (often getting washed out easily if you move away from center). Also, if you've ever done research on various tech sites, you would find some people complaining about how their LED TVs have uniformity issues, and/or light-bleed from the edges of the screen. Lastly and most important to me, most of the LED TVs that I liked seemed to have significant input lag. Input lag is a slight delay of the video displayed on the TV. All LCD TVs suffer from at least a small amount of input lag, but it seemed all the LED TVs I liked (mostly Samsungs) had a significant amount of it. (Input lag is not rated... Read more