EZ Sign TV is very simple to setup and use. Very user Friendly and is very good marketing tool for bars, clubs, and restuarants. I would highly recommend this TV to anyone. The cost is NO different that a regular LED or LCD screen. You don't have to advertise if you don't want to, with a click you are back to a full size screen for regular tv. I have 3 of them, 2 32s and 1 37 all behind the bar. The 37 is great, the 42 inch is too big for my application, but by no means short yourself square inches if you don't have to. LG makes a very good product, don't be scared of these. I also have 2 47 inch 3Ds as well and I will be buying more LG's in the future for my expansion of my bar and restaurant. There you have it. Feel free contact me for more info. hullslanding@windstream.net